Become a Lock50 Reseller – sell the only tool that cracks locked BCM & locked RFA
Jaguar Land Rover key prices are climbing every year, and locked BCM and locked RFA vehicles (2017–2026+) are a daily headache for locksmiths and workshops worldwide. No other tool on the market offers what Lock50 does. That makes a Lock50 tool one of the easiest, most profitable products you can sell – and you can build a recurring points income on top of every tool.
No website needed. No stock-holding headache. No shipping to manage. We can run the whole back end for you – you focus on sales.
Why Lock50 sells itself
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Key prices are going up – demand for a tool that copies and adds keys in-house keeps rising.
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Locked BCM & locked RFA on the latest JLR models is a real problem for the trade — Lock50 solves it (add keys, all keys lost, alarm off, make-virgin, EVA2 unlock) without changing modules.
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Nothing else offers this – you are selling a genuinely unique capability, not another me-too scanner.
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Recurring income – every job your clients run uses tokens, keys, upgrades and CCF activations, and you earn points on all of it.
What you sell
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The HW04 OBD tool in every tier – Pay As You Use (PAYG), HW04-A, HW04-B, HW04-C and HW04-C+ (lifetime, everything unlocked).
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Key tools, cables & adapters – HW01 key tool, OBD cables, HW03-C / HW03-E adapters, Change-ID keys, PEPS UWB and non-UWB fobs.
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Tokens – SW34 / SW36 key licences (PAYG/A/B) and SW39 / SW40 (HW04-C) on a pay-as-you-use basis.
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Upgrades & renewals – move clients up from PAYG → A → B → C → C+ as their work grows.
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CCF activations & RFA modules – 200+ CCF options, plus KVM RFA modules including the latest M9R3 type.
How to sell Pay As You Use – and grow every client to C+
Pay As You Use (PAYG) is the perfect entry point – a low cost of entry for the locksmith who wants to try the tool. They only pay per job with SW34 / SW36 tokens, so there is almost no barrier to getting started.
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Start them on PAYG – lowest entry cost, pay only when they run a job.
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They earn points on every token they buy (£1 spent = 1 point), which pays toward their next upgrade.
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Upgrade them up the ladder – A, then B (CCF self-edit, SW28, HW03-E), then C (SW39/SW40 tokens), then C+ (lifetime, everything included, no tokens).
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Points help clients grow faster to C+ – the more they work, the quicker they reach the top tier, and the more you earn along the way.
Use the Lock50.co.uk infrastructure to handle all your clients
If you do not want to build a website or manage client accounts, hand the management to us. Your clients order direct on lock50.co.uk – keys, tokens, upgrades, CCF activations and renewals – and we handle the accounts, points and shipping.
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You still earn your points / commission on every client – the same commission – for every upgrade and every tool sold against the tools you sold.
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You still get paid for all your tools sold, credited as points to your reseller account.
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Order more HW04 tool stock at reseller discount with those points, sell it, and repeat the cycle.
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No website, no client admin, no shipping – a simpler business, more time to focus on sales.
Who we want on board
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Resellers & distributors – locksmith suppliers, tool dealers and workshops who want a unique, high-demand product.
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Influencers & content creators in the automotive / locksmith space.
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Video makers who can demo the tool on real locked-BCM / locked-RFA jobs.
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Marketing specialists who can reach the trade and grow the Lock50 network.
Whether you sell tools, create content or run campaigns, there is a points and commission structure for you – and a product the market genuinely wants.
Reseller stock discount – the more HW04 tools you move, the more you earn
Discount is applied to your reseller account on HW04 tool stock orders, based on units purchased. You can also pay for stock with your accumulated points.
| Units |
Tier |
Discount |
| 1 – 10 units |
Reseller |
15% off |
| 11 – 20 units |
Reseller Plus |
20% off |
| 21 – 50 units |
Senior Reseller |
22.5% off |
| 51 – 99 units |
Senior Reseller |
25% off |
| 100+ units |
Distributor |
33% off |
How a user climbs the HW04 ladder – PAYG → A → B → C → C+
Every HW04 tool is the same hardware. The package is a software licence tied to the tool serial number, so a user never buys a second tool – they upgrade the serial to the next tier and keep everything they already have. Start with Pay As You Use, grow with every job.
Upgrade licences – move any serial up to a higher tier
PAYG → A
£1,500 +VAT
PAYG → A+
£2,000 +VAT
PAYG → B
£4,000 +VAT
PAYG → C
£9,000 +VAT
PAYG → C+
£14,000 +VAT
A → B
£3,000 +VAT
A → C
£8,500 +VAT
A → C+
£13,000 +VAT
B → C
£6,000 +VAT
B → C+
£11,000 +VAT
C → C+
£6,000 +VAT
Prices shown are the same as on each product page, ex-VAT.
How reseller points work
You earn points only when you buy an SW34, SW36, SW39 or SW40 token (paid with money). No other purchase earns points.
Spend your points to order items, to buy or part-subsidise a tool, to upgrade your package (PAYG → A → B → C → C+), on Lifetime Licence renewals, the HW01 key tool, Change ID keys, and all CCF coding activations. Activations ordered with points do not earn points.
Browse “Order With Points” »
Reseller FAQ
Which tools can I activate, upgrade and sell tokens for?
Only the tools you sold. A tool is upgraded, renewed and its tokens sold only by whoever sold it – the reseller who sold it, or Lock50 if we sold it. A user who bought from you must come to you for upgrades.
What if my client upgrades directly on lock50.co.uk instead of through me?
You still get paid. Every tool serial is linked to the reseller who sold it. If your user orders an upgrade, token or lifetime licence on our website, we notify you and the points for that sale are credited to your reseller account – exactly as if you had done the deal yourself.
Where do my points go and what can I spend them on?
All your points sit in your reseller account on lock50.co.uk. Reseller points are used to order more HW04 stock (and any other points-eligible item) at your reseller discount – so every client upgrade grows your stock. The only time money changes hands directly is when you make your own deal and take the payment yourself to upgrade a user’s serial number to a higher-tier package; then the margin is yours and you simply order the upgrade licence for that serial.
How do I sell Pay As You Use and grow a client to C+?
Sell the HW04 Pay As You Use kit as the entry point. Every key job the user does buys an SW34 / SW36 token, every token and upgrade earns them points, and they climb PAYG → A → B → C → C+ by upgrading the same serial. Each step is a sale credited to you.
Do I need a website, stock room or shipping?
No. You can hand the management of all your clients to us: they order direct on lock50.co.uk, we handle payment, activation and shipping, and you are still credited the same points on every tool and every upgrade they buy. Use the points to order more HW04 stock, sell it, repeat. If you prefer, you can run your own website and manage your users’ points yourself – contact us to confirm whether your reseller portal auto-saves points.
How are my users’ points handled?
Each reseller is responsible for the points of the users they sold tools to – manually, or through your own website. We keep a backup of every invoice filed per tool serial; you can log in and see every invoice and order confirmation per serial (order number, amount, date) and we can restore points or invoice history by serial at any time.
What is the stock discount?
1–10 units 15% off, 11–20 units 20% off, 21–50 units 22.5% off, 100+ units (Distributor) 33% off – see the table above. Stock can be paid with points.
How do points work?
You earn points only when you buy an SW34, SW36, SW39 or SW40 token. Spend them to order items, buy or part-subsidise a tool, upgrade your package, on Lifetime Licence renewals, the HW01 key tool, Change ID keys and all CCF coding activations.
Who are you looking for?
Resellers and distributors, influencers and content creators, video makers who can demo real locked-BCM / locked-RFA jobs, and marketing specialists. Fair, level playing field for every reseller.
Ready to start? Register your reseller account below
Please fill in the form below and register your company account on the website. Our sales team will be in contact with you to set up your reseller account, points, commission and discount stock pricing.